How to improve hospitality sector goods distribution in the city?
A new mobility challenge is being launched to find technological innovation to make urban logistics more agile and sustainable, together with Mobile World Capital and Fira de Barcelona. The challenge focuses on the hospitality or so-called HORECA sector.
The goal is to halve emissions generated by goods distribution in Barcelona by 2030. The winning project will receive €100,000 to run a pilot project.
The solutions put forward must fall within four areas of action:
- organisation and distribution of goods
- grouping deliveries
- times
- modal shift
Urban good distribution in Barcelona accounts for an estimated 17% of mobility in the city, with consequences such as pollutant gas emissions (31% PM10 and 34% NOX), the occupation of public space, road indiscipline and more. The hospitality sector represents 22.2% of goods deliveries.
The challenge is being launched by Barcelona Innova Lab Mobility, the initiative led by Barcelona City Council through the Area for Mobility, with the support of the municipal urban innovation agency, Fundació BIT Habitat, Fira de Barcelona and MWCapital to foster pilot projects and new initiatives in the spheres of smart and sustainable urban mobility.
Projects can be submitted up to 30 June on the Barcelona Innova Lab website.