Visit and love it
Download date: 15/02/2024
The future in Barcelona has a name: 22@. A neighbourhood built on Poblenou's industrial land where innovation, creativity, design and technology have replaced the old factories as the economic driving force.
The technology and knowledge neighbourhood
On a little over 200 hectares of what used to be industrial sites there are now more than 1,500 companies linked to the media, IT, energy, design and scientific research. Poblenou’s industrial land was the setting for Barcelona’s industrialisation and these days it is home to a knowledge cluster. But the future has not fallen out with the past, and lots of new companies are housed in old factories and Modernista-style industrial complexes. So, the old textile mill Ca l’Aranyó is now the Pompeu Fabra University’s Communication Campus, while the fabric warehouse Can Munné today houses the Bau design school.
Change in design
Model restorations like Palo Alto, an old industrial site that currently houses the studios of artists and creators, such as the designer Javier Mariscal, live side by side with the most contemporary architecture. Examples of this are the Torre Agbar, designed by the architect Jean Nouvel, and the Barcelona Growth Centre building, by the architect Enric Ruiz Geli, a cube with four different faces that has received the highest awards for energy efficiency, sustainability and design.
But restored or new-build, the buildings of 22@ have become city icons and turned an industrial neighbourhood into a laboratory for constant innovation. Tradition serves progress and the old factories have been redesigned to achieve greater sustainability. Poblenou is living through a new golden age of industry, the age of knowledge.